This is a very coherent campaign, full of flair and creativity with some sense of how the brief and portfolio meets these There are high levels of technical skills displayed in use of Photoshop – cutting, cropping, application of layers and effects. Strong images and sense of framing. Solid design ideas. Sense of coherence in the work with the font and graphic choices exemplifying this. Creative element is proficient demonstrating a conceptual element that has some sense of appeal to the target audience Overall : Grade B WWW - PROGRESSION: Application of prior learning in the use of the rule of thirds and compositional elements studied in the lesson – framing; product/brand identity. The work on anchorage of polysemic images and of audience is less evident here and is something that really ought to be clearer in your work. Logo work developed well here and shows application of previous assessment project. TIPS – LEARNING TARGETS: Be clearer in the sense of constructing an audience as you construct the product – these elements must both be present to access the higher grades. Look at work of Eduards and Roma for brand and of Gary and Marcellino for audience examples.
This is a very coherent campaign, full of flair and creativity with some sense of how the brief and portfolio meets these
ReplyDeleteThere are high levels of technical skills displayed in use of Photoshop – cutting, cropping, application of layers and effects. Strong images and sense of framing.
Solid design ideas. Sense of coherence in the work with the font and graphic choices exemplifying this.
Creative element is proficient demonstrating a conceptual element that has some sense of appeal to the target audience
Overall : Grade B
WWW - PROGRESSION:
Application of prior learning in the use of the rule of thirds and compositional elements studied in the lesson – framing; product/brand identity. The work on anchorage of polysemic images and of audience is less evident here and is something that really ought to be clearer in your work. Logo work developed well here and shows application of previous assessment project.
TIPS – LEARNING TARGETS:
Be clearer in the sense of constructing an audience as you construct the product – these elements must both be present to access the higher grades. Look at work of Eduards and Roma for brand and of Gary and Marcellino for audience examples.