Fashion Brand Logo Analysis

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Lacoste is a French clothing company that was established in 1933 in Troyes. It's founder René Lacoste was a professional tennis player and was known for his tenacity on the court. This tenacity gave him the nickname of "The Crocodile." This nickname inspired his fashion brand logo that can be seen above.   

The iconic logo has big, black and bold letters to show the bold nature of the crocodile. The black letters also show how the brand is not aimed at any specific gender. The crocodile is in colour so your attention is drawn to it which is part of the reason that the logo is so recognisable. The crocodile particularly appeals to fans of tennis because fans of René Lacoste will recognise the link between his nickname and the brand. The association between Lacoste and tennis is still around today as Lacoste is still advertised in tennis matches.   

   

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Versace is an Italian fashion brand that are particularly associated with selling high-end, expensive clothing. Their founder Gianni Versace had a fascination with Greek mythology. That is why he chose to put Medusa as the main subject of his logo.   

Medusa is known to turn any onlookers into stone which is why Versace had the idea to use it as his logo. He thought that it could represent how the high-quality fashion, if seen by anyone, would stun people with its beauty and stop them dead in their tracks.  

   

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Burberry is an English fashion brand that was founded in 1856 by Thomas Burberry. The “Equestrian Knight” logo contains the Latin word “Prorsum”, meaning “forwards”. As a founder and owner of the company, Thomas Burberry was very keen and deliberate to protect the interests of his business and products. The Burberry logo shows an equestrian carrying a shield. While the shield symbolises protection, the equestrian is a symbol of pride and purity. The black colour in the Burberry logo represents elegance, strength and durability of the company’s products. The black letters also show how the brand is not aimed at any specific gender 

   

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Timberland is an American manufacturer and retailer of outdoors wear with a focus on footwear. The brand is known for its boots which is further supported by its name and logo. Lumberjacks are known to wear boots that are similar to Timberland's so a clear connection can be made between the two. Lumberjacks cut down trees which is why the logo looks how it does. The large bold font symbolises masculinity which Lumberjacks are generally perceived to be, masculine. The tree could also symbolise nature to show how the brand tries to be environmentally friendly. The black letters also show how the brand is not aimed at any specific gender. 

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Hermès is a world-renowned global French fashion company known for its high-end leather goods, perfumes and apparel and was founded in 1837. Originally Hermès was a saddle manufacturer but moved into the world of fashion in 1922 when they began to manufacture leather handbags.  

The horse-drawn carriage in the logo likely pays homage to their origin as a company that manufactured saddles. The slanted logo and the orange colour suggest how the brand is different compared to a lot of other mainstream brands that are around. The font is big which infers that Hermès is proud about their heritage as saddle manufacturers and proud of where they are from (Paris). The orange letters also show how the brand is not aimed at any specific gender. 

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The GQ Logo are 2 very bold colours, black and red, which shows how the magazine is a men's magazine with it's strong use of colours. The G is red to symbolise love and passion while the Q is black to represent class. GQ is a New York based fashion company so the colours may symbolise how bold New York is and how classy the fashion is. It also implies that the men in the magazines and the readers of the magazine are bold and classy. The letters are quite think to also emphasise boldness.

I researched fashion logos as I felt as though I needed to understand the content before I wrote about it

This is the logo that I created. I gave it a modern look to draw people's attention. It has the letters S and P joining together to show how Synopticity Productions try to remain as close to their audience as possible. I also made the default logo black to represent class but I can and most likely will change to colour to acquiesce to my magazine and E-media product's needs. I put the name of the company below the logo as I feel that the logo itself will not tell the audience the name of the company but I believe that in due time, it can lose the text, similar to nike, because the logo will have become so recognisable.